George A. Romero’s 1978 film Martin stands as a brilliant early example of the metafictional film. The rise of the metafictional film is perhaps the most notable innovation within postmodern film, acknowledging itself as a film, accepting that it is a work of fiction, and making this an aspect of the plot. This can be brought about in a myriad of ways: characters addressing the camera and speaking to the audience, characters acknowledging cliches of the genre, as well as the insertion of the film process itself into the film.
The most popular metafictional films are often reactionary in nature, parodying a modern trend of filmmaking and exploring its shortcomings and repetitive structures. This is why so many metafictional films come out either when a genre is at its height, as in the case of Deadpool (2016) or Wayne’s World (1992), the former parodying the modern world-building superhero epic and the latter parodying the shoehorning of sketch comedy characters into a feature length cinematic world. Others, like Scream, come at a time when a genre or subgenre has reached something of a low point, as was happening in 1996 when the only slashers were either franchise sequels of diminishing quality and direct-to-video shlock. These metafictional films act almost like a friend sitting next to you in the theater, questioning the logic of what’s onscreen and saying things like, “haven’t we seen all this before?”
The temptation with meta-horror films is to assign a starting point- which was the first? Scream is commonly given the credit for starting the trend in mainstream cinema, while films like There’s Nothing Out There (1991) and Wes Craven’s New Nightmare (1994) are often cited as predecessors to Scream’s particular brand of metafiction. Additionally, one can point to 1980s classics like Friday The 13th Part 6: Jason Lives (1986) and Fright Night (1985) as paving the way for Scream by embracing and subverting horror tropes. One pivotal film that is often left out of the conversation, however, is George Romero’s classic 1978 vampire film Martin.