On February 11, 2020, Blumhouse released a new trailer and marketing campaign for its horror / action film, The Hunt, which had been due for release in September, 2019. The film was pulled from distribution, however, after a firestorm blew up about its representations of violence (people hunting each other) in the wake of August 2019’s mass shootings and also because of its perceived political stance—“elites” hunting “normal” folk—that sent, among many others, President Donald Trump to Twitter to denounce “Liberal Hollywood.” Meanwhile, virtually no one – including those who were creating the firestorm – had actually seen The Hunt.