by
Philip Jenkins
Baylor University
Folk horror is a major theme in the study of contemporary media and popular culture. Because it attracts so much attention, I am both surprised and pleased to say that I have discovered a significant reference to add to the discussion, one that I am pretty sure nobody else has spotted. It might actually be a missing link in the emergence of that whole genre. I will argue that it was a shaping influence on the 1973 production of The Wicker Man, which regularly appears in critics’ lists of the three or four greatest British films ever made.
The term folk horror dates from 1970, and it originally applied to British films that explored the idea that potent ancient forces and deep-rooted evils survive in the landscape, scarcely acknowledged by the modern world. Commonly, these dark forces are mobilized by active witches or pagan groups, deploying secret rituals dating from pre-Christian times. The plots involve innocent outsiders entrapped in these fearsome proceedings, and likely facing the prospect of a grisly sacrificial death. The genre relies on confrontations with an unsuspected ancient reality, which is inconceivably perilous. Read more
